Authentic, personal, and built without compromise — your story, your bike, our craft.
Road, gravel and triathlon platforms developed by our team and built as one-of-one bikes in our Knowlton facility for riders who want real-world speed and personal detail.
Canadian Audacity • Born in the Eastern Townships
Proudly Canadian and rooted in the Eastern Townships, Squad is inspired by the kind of authenticity you find in artists like Gord Downie and The Tragically Hip — honest, distinctive and unafraid to stand apart. We’ve been designing high-performance bikes for more than 25 years, and since 2011 we’ve brought that experience together under the Squad name in our Knowlton facility. We see every bike as a journey we share with its rider: we listen, understand your needs, goals and objectives, then create a machine that blends originality and uniqueness with real comfort and speed. Engineering, quality, aerodynamics and lightweight performance are always there, but the heart of it is emotion and passion.
For riders who set trends and value craft
Every Squad starts with a conversation, not a catalogue. We listen to what you need from the bike — your goals, habits, fit priorities and the feeling you want every ride to have. From there, we shape a build that balances comfort, position and handling so it feels natural, confident and uniquely yours.
Patrice has spent more than 25 years designing high-performance bikes at the top level of the sport. That depth shows up in the details you feel, not just the numbers on a chart: a frame that stays planted on descents, predictable in crosswinds and efficient when you stand or sprint. It’s quiet confidence, engineered in from the start.
Inside our Knowlton facility, Raphaëlle leads the Artistic department where each frame is treated as a canvas. From minimal, refined finishes to bold story-driven artwork, everything you see is paint and clearcoat applied by hand. It’s where emotion, personality and colour come together so your Squad looks as special as it feels to ride.
Every Squad is finished and built in our Eastern Townships facility before it leaves for its new home. The same small team handles preparation, assembly, torque checks and final inspection, so nothing is rushed or anonymous. When a bike rolls out of Knowlton, it feels a bit like one of our kids leaving home — ready to live fully on the road, but always part of the family.
From concept to clear-coat — bespoke artistry, done in Knowlton, Québec. Ride Squad art in motion
★★★★★Love my Root, fill like a pair of glove. Lightweight, Forgiving, Fast
Bike: Squad Root
PS: He did the Badland's 2023 Spain !!!
Genevieve Jeanson
St-Lazarre, Qc
★★★★★Thank you for reaching out ! My bike was AWESOME, Felt amazing and felt like it was part of me, i got so many compliments on it throughout the day....
BIKE: Squad WOLF Ultimate Tri
Angela M.
Santa Barbara, CA
★★★★★Sheeeeeeesh ! what a ride. Climb like a goat ! ...Thank you Squad
BIKE: Squad Force Ultimate Mod
Nate Bodestein
Boulder, CO
★★★★★Fast, Super Fast, Design out of the chart, never felt so powerfull on a tri bike.
BIKE: Squad Wolf Ultimate Tri +
Simon O
Quebec, Qc
★★★★★Love My WOLF !!!
2023 Ironman World Championship Qualifier (KONA Hawaii)
Bike: Squad Wolf Ultimate Tri +
Erika Lilley
Carpinteria, CA
★★★★★Gravel bike to is best...
Bike: Squad ROOT ''Patina Green British Racing''
Vincent F.
Chambly, Qc
