Why Squad Custom Bikes Outperform Off-the-Shelf Designs

Customization vs. Mass Production: The Key Difference

Big-name brands like Canyon, Trek, Quintana Roo, Argon 18, Felt, Factor, Cannondale, Specialized, and Cervélo dominate the market with massive marketing budgets. However, their focus is on volume, not individuality. At Squad, we take a different approach—every bike is custom-built, painted, and tuned to match your riding style, preferences, and personality. Plus, we are proudly designed, engineered, custom built, and custom painted in Canada, ensuring top-quality craftsmanship and durability. We focus on authenticity, not mass production.

1. Tailor-Made vs. Pre-Designed Models: Customization in Cycling

Big Brands: Offer pre-set colorways and limited geometry options. What you see is what you get.

Squad: Every frame is custom-painted by master artisans, with unlimited color choices, finishes, and graphics. Whether you want a design inspired by your favorite car or a unique racing livery, Squad makes it happen.

Project Bentley Continental W12

 

2. Performance Optimization

Big Brands: Use high-quality carbon, but frames are mass-produced in standard stiffness and weight configurations. Squad: Each bike is meticulously adjusted to align with your unique body measurements and movement patterns and riding discipline. We optimize aerodynamics, stiffness, and comfort to match your needs, whether you're racing Ironman, riding gravel, or climbing mountains.

 

3. Exclusive, Not Factory-Made

Big Brands: Available worldwide, with thousands of identical bikes on the road. Squad: Every Squad bike is unique. You won’t show up to a group ride or a race with the same frame as someone else.

Squad Wolf TT Cockpit

4. Personalized Fit & Customer Service

Big Brands: Sell direct-to-consumer but lack personal bike fitting services. Squad: We work with you to dial in the perfect fit and setup, ensuring comfort and efficiency. Plus, our team is available for personalized support throughout your ownership.

5. Lifetime Value & Durability

Big Brands: Great bikes out of the box but lack long-term customization options. Squad: Built to last, with a limited lifetime warranty and the ability to repaint, upgrade, or modify your frame as your needs evolve.

Squad Root Porsche GT3 Blue Attack project

6. Full Customization Options

Squad offers an extensive list of custom-built options, including:

  • Zipp wheels upgrade for maximum speed and aerodynamics.
  • Handlebar options to suit your preferred riding position.
  • Crank length choices for optimal pedaling efficiency.
  • Gear ratio customization to match your riding style and terrain.
  • Tire size variations for different road conditions.
  • Saddle width and options for ultimate comfort.
  • CeramicSpeed upgrade for enhanced drivetrain performance.
  • And much more!

We Are Authentic. We Are Squad.

We’re not here to sell a mass-produced product with a big marketing budget—we’re here to build your dream bike. If you want a machine that reflects your individuality and passion, Squad delivers a one-of-a-kind experience.

Ready to Ride Custom?

🔵 Design your dream bike today. Contact us to start your Squad custom build

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